Layered marketing for growth

JASON CUEREL

MORTGAGE INNOVATIONS

Website Case Study

Service: Awards & Content Marketing

Jason Cuerel came to us in 2020 with a fresh focus for his business, Mortgage Innovations. His business is growing fast and he utilises three of our services, Award Submission Writing for profile, and Copywriting and Email Marketing to ensure he regularly stays in touch with his clients.

Successful marketing relies on a layering strategy, and a combination of these marketing services have seen his business recognised nationally. 

Recent Awards:

• MFAA 2022 Regional Finance Broker of the Year, National & State Winner
• BBA 2022 Best Regional Office Winner (QLD)
• BBA 2022 Best Customer Service (Individual) Winner (QLD)
• MFAA 2022 Residential Finance Broker Award State Finalist
• AMA 2022 Regional Broker of the Year Excellence Award
• BBA 2021 Best Regional Office Winner (QLD)
• BBA 2021 Best Regional Broker, Finalist (QLD)
• BBA 2021 Best Customer Service (Office), Finalist (QLD)
• BBA 2021 Best Customer Service (Individual), Finalist (QLD)
• MFAA 2021 Regional Finance Broker Award, Finalist
• MFAA 2021 Customer Service Business Award, Finalist

Alongside crafting award-winning submissions, we also produce Mortgage Innovations monthly email marketing campaigns and blog writing for their website. It’s important to consistently add fresh content to your website to ensure it gets Google’s attention.  

With Jason and the office’s award-winning success, they have been provided even more opportunities for PR, including being a guest on The Advisor’s Elite Podcast – a fantastic example of how award writing (and winning!) can add value to upscale your business, get recognised at a national level and as an industry leader.

“This is definitely the highlight of my career”, said Jason of one of his recent award wins.