Copywriting

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Tell your story and convert more leads through our copywriting services

Copywriting is a standard requirement for every business’ marketing. Copy is like an extra sales person and if it’s not converting, it’s not doing its job.

But we understand that not everyone is an expert at crafting compelling content. Luckily, we are here to help.

The first ingredient to much of your marketing collateral is to create engaging, persuasive and relevant copy. The real key is to focus on simple, succinct and scannable content.

Whether it’s a blog post, content for a new website landing page, email marketing or a social media caption, copywriting always seems to be one of the biggest barriers for our clients.

We will take it off your plate and make your marketing journey a lot smoother, meaning you get your project delivered quicker and stress free!

We will also give you error-free copywriting written to your specific brand voice and in a way that speaks directly to your target audience -a skill not everyone has.

Email marketing has the highest ROI of any digital
marketing channel.

60% of consumers have made a purchase in response to promotional emails they received.

73% of businesses invest in a professional copywriter to ensure their content converts.

59% of people avoid buying from a company who has made obvious spelling or grammar mistakes.

We do the heavy lifting with tailored copywriting services for your marketing material

Copywriting is a task that can be overwhelming and one that many people procrastinate over. We will take care of writing your story down, so you can stay out there living it!

Marketing Material

Whether it’s a sentence, a paragraph or the whole article, your content can be digital or for hardcopy marketing material! We can write copy for brochures, flyers, websites, magazine articles, reports, credentials documents and more.

Blogs

We’ll write high-quality, keyword-rich blog articles which will help you rise in the Google ranks past your competition, and keep you looking like the authority in your industry.

eBooks

A free eBook is the ideal lead magnet for your website or social media profiles.
It encourages people to leave their email address in order to access your eBook and
allows you to then further market to them through eDMs (email marketing or
database marketing).

eDMs

Send out email marketing to re-engage those who haven’t clicked in a while, advertise a new service or just stay top of mind with a weekly, fortnightly or monthly newsletter. Encouraging your database to click through drives more traffic to your website, social media or wherever you want them to go!

Websites

The more quality copy you have on your site, the more chances to inform and convert your website users! It also creates more opportunities for those crucial keywords for SEO! As they say, Google loves quality content and fresh content.

Why Choose Us as Your Copywriters

Our professionally trained journalists can take your business to the next level and convey your personality, messaging and point of difference. When you work with Reputation by Design as your copywriters, you’re working with the National Winner of the 2022 Australian Achiever Awards for Advertising, Marketing and PR.

We successfully support clients across a range of industries from mortgage broking and finance, freight, education and training, consultants and professional services to luxury boat hire, cybersecurity, legal and landscape gardening.

Many business owners who attempt ‘DIY’ copywriting are too close to their work and end up writing for their colleagues, not clients, with brochures full of industry jargon and features, not customer benefits.

We can be objective and tell your unique brand story to connect with your audience. We write custom copy for every single client, particularly around your target audience and their pain points and benefits to solving this pain.

Our copywriters empathise with your client's problem first and then go on to articulate how you solve their problems and present your credentials.

This is always done in your tone of voice and with a thorough understanding of exactly who you are targeting.

If you are a copywriting procrastinator then contact us and let us create written content that truly reflects you, your business and captures the imagination of your target audience.