If you’re in business and you want to grow (or even simply keep up) with the competition, you can’t underestimate the importance of social media marketing. Let’s start with some facts:
If your business isn’t playing the social media game, it’s an undeniable fact that you’re missing out on attention and potential revenue. With that in mind, here are some social media tips for business owners.
TikTok or YouTube? Instagram or Pinterest? LinkedIn or Facebook?
It’s possible to have a presence on every platform but think first about where your audience is. You don’t have to be everywhere… but you should at least be somewhere.
A B2B (business to business) brand may have success sharing content on LinkedIn and maintaining a steady presence on Facebook. A highly visual B2C (business to consumer) brand will attract more qualified buyers on platforms like Instagram, TikTok and Pinterest.
You need to know where your audience ‘hangs out’ on social media when you create your strategy. The classic saying is to ‘Go deep, then go wide’ — so choose one or two platforms first and build your audience there, then consider extending to other areas.
If you’re not a creative type or if you are focused on other parts of your business, you may not know where to start.
The first thing you need isn’t an idea, it’s a calendar. Spend some time fleshing it out so you’re not scratching your head for social media ideas every few days.
To get you started, here are some ideas, from ‘easiest’ to ‘hardest’. Note that the ‘easy’ ideas are probably less engaging but they will still help you show up online.
Start making videos:
The more interesting your content is, the more people will stop, look, like and share.
Some tips for being engaging on social media for businesses include:
Figuring out how to be engaging on social media can take some time. Think of it like training for a marathon; you won’t be race-ready after a single month of going for a morning jog. Social media can be a long game and you need to stick with it if you want the best results.
There’s no denying it, social media is a hungry beast.
Social media tool Hootsuite recommends posting the following amount as a business:
On Instagram, post between 3-7 times per week.
On Facebook, post between 1 and 2 times a day.
On Twitter, post between 1 and 5 Tweets a day.
On LinkedIn, post between 1 and 5 times a day.
Yes, it’s a lot. You may find you can get away with less, depending on your brand and your goals. However, from those recommendations, you can see why you need a social media manager.
Having someone to take over and look after your online activity will ensure you have great social media ideas for your business and that a regular posting schedule is followed. Your social media manager will also brainstorm and create stories of client scenarios, savings/sales, local events, sponsorships, regular videos, and more, so the content being shared is relevant and topical to your audience and industry.
The final piece of the social media puzzle for your business is tracking your social media results. This includes more than simple likes, so you know what’s working and what can be improved.
The importance of social media marketing comes down to achieving better results for your business. You need a strategy so you can increase awareness of your brand, improve customer experience, and ultimately encourage more enquiry. When your social media activity is consistent, creative, and suited to your audience, you’ll find it supports your journey to a more successful business.
It is so easy to get caught up in the rush of day to day work that you neglect to think about the opportunities you may be missing.
And even though you may have busy periods, if you don’t pay attention to your marketing strategy, you’ll find that when things do go quiet you don’t have any leads to follow up with. The result can be a slump in income that you haven’t planned for.
One piece of advice I always give my marketing clients is to take advantage of quiet times like the Christmas break or the beginning of the year to work on a marketing plan. With a few strategies and practices in place, you can maintain an ongoing conversation with prospective clients.
Here’s why you need to make space to focus on what’s going on with marketing your business at least a couple of times per year:
Having headspace without the distraction of other tasks makes room for new concepts. Do a little bit of brainstorming and marketing research, and you’ll find the ideas begin to flow. Even going for a walk, drive or taking a shower can give you moments of brilliant inspiration. This is because your brain has the chance to relax and stop trying so hard.
Having time to think will also allow you to come up with an actual strategy rather than simply posting marketing content when you have a few free moments. The best steps to follow are to firstly consider exactly what you want your marketing to help you achieve, then decide what your strategy will be and then figure out how you will execute your strategy.
It’s easy to come up with brilliant marketing ideas to help grow your business in 2022 but you need time and resources to bring them all together. Once you have a goal, a strategy and a plan for your marketing, you can delegate to your team or find freelancers to bring everything together. By working to a calendar that you have planned out in advance, you’ll always have fresh content ready to share.
These days, one of the biggest challenges of marketing is making sure you have a presence where it matters most.
Deciding which mediums to use for your marketing should be part of the planning process. You need to figure out where your target audience is (e.g. reading the newspaper, scrolling through social media or driving past your storefront) so you can create messages that are impossible to miss.
If your audience is on LinkedIn, you need to be there too. The same goes for niche magazines and newer social media apps like TikTok. When you have a strong idea of what you’re doing and a clear plan, you can make sure you’re reaching as many of your target clients and customers as possible.
Have you heard of the ‘Rule of 7’? Research shows people have to be exposed to your brand seven times if you want them to remember you.
It seems like a lot but a carefully executed marketing plan will help you achieve this magic number. Your name or label will become synonymous with the services or goods your ideal clients are looking for and they will be more likely to reach out when they need you.
‘What gets measured improves’.
A haphazard marketing strategy may bring you in a few leads but it will be difficult to know what has been the most effective and why. When you set goals, you will be able to track your progress. You can do this by reviewing visits to your website, keeping track of enquiries and being aware of conversion rates. For each marketing activity, you’ll be able to keep an eye on how the results live up to your expectations.
Incorporate a regular review of your marketing throughout the year and you’ll be able to optimise your strategy.
Marketing isn’t an exact science, which can actually be really exciting.
Incorporating a few left of centre marketing ideas or launching a short term social media ad campaign just to see what happens can pay off in unexpected ways. But you won’t know until you try it.
When you plan your marketing, you can also think about the budget you will allocate. If possible, leave some room for experimenting with both online and ‘traditional’ marketing strategies.
Now’s the time to open your calendar and schedule a couple of hours (or days) to focus on your marketing strategy. Then you can put the wheels in motion and start the new year off strong, with a clear understanding of how you will spread the word about your amazing business.
Want help creating a marketing strategy? Get in touch with Reputation by Design today.
We’re currently rebranding a business, including redeveloping their logo, colour, typography, imagery, tone of voice, design and positioning – the 7 elements of a brand.
For colour, we’re diving into the colour psychology of branding. This is an important element of a brand because consumers make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment can be based on colour.
Further research indicates that brand recognition can be increased by up to 80% by effective use of colour throughout marketing, packaging and logo design.
No pressure! ; )
Across categories as diverse as Best Finance Broker, Best Office, Best Community Engagement, Best Customer Service, Best Mentor, Newcomer, Best Loan Administrator, Best Regional Office, Best Branded Office, Wellness, Best Residential Broker – and so many more!
We can’t wait to celebrate with you at the event’s evening – congratulations again!!!
… just to name a few!
We love what we do; thank you to all of our clients for your support and trust.
“The progress of tomorrow is the preparation today.”
Take our “Award Ready” checklist today to see just how prepared you are to shine with your next award submission.
How many times have you heard the words ‘challenging’, ‘unprecedented’ and ‘unusual’ recently?
This report outlines seven practical steps to boost your marketing in any economic downturn. I encourage you to think about them all and take action on at least a couple. The great news is none of them cost a cent and they have all been proven to work across diverse businesses and industries.
You’ll discover not only how to adapt your business but also how to put yourself in the best position for the upswing which will occur as our economy recovers.
Download here: Reputation by Design – 7 Free Marketing Ideas
We’re experiencing another growth spurt and are looking for a part-time MARKETING CONTRACTOR to help us wrap our arms around our valuable clients and help them grow.
We’re an award-winning marketing communications agency helping business owners across Australia and NZ succeed and grow. Five years young, we love nothing more than delighting those who engage us to get 101 Things done with amazing efficiency and effectiveness.
ABOUT THE ROLE
You will be working closely with the business owner, proactively taking marketing projects and tasks off her hands. You are not required to be a designer or marketing ‘strategist’ although your input will always be welcome. You are required to manage the marketing systems including client communications and be capable of managing other freelancers (we have a fab team of designers, copywriters and digital marketers for you to tap into). You will be confident developing original copy for social media platforms.
TOOLS WE USE
If you don’t already have experience in using these tools, you will need to be able to demonstrate your ability to rapidly master them while suggesting better tools that you know of.
Please reply by email to firstname.lastname@example.org
Are you missing a Google review that a client has promised they did for you? At the moment (due to COVID-19), no new reviews are being published to Google My Business profiles – at all.
Happy customers can still post and see their own reviews, but while the reviews aren’t publicly visible, your business or reputation won’t derive any benefit. This is very much like winking at someone you fancy in the dark !
Google has yet to give a time frame when these restrictions will end, so if you have a ‘Get Reviews’ campaign as part of your marketing strategy (and you should!), pivot away from Google temporarily.
Facebook reviews are still functioning as normal, as are the recommendation features on LinkedIn – these two platforms are what we recommend you focus your review requests on in the next short while.
For more information, please contact us for advice.
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