Social media marketing for business is now every bit as important as doing your taxes.
Find out how to be engaging on social media and look at some social media ideas.

If you’re in business and you want to grow (or even simply keep up) with the competition, you can’t underestimate the importance of social media marketing. Let’s start with some facts:

If your business isn’t playing the social media game, it’s an undeniable fact that you’re missing out on attention and potential revenue. With that in mind, here are some social media tips for business owners.

Which social media platform is best for your business?

TikTok or YouTube? Instagram or Pinterest? LinkedIn or Facebook? 

It’s possible to have a presence on every platform but think first about where your audience is. You don’t have to be everywhere… but you should at least be somewhere.

A B2B (business to business) brand may have success sharing content on LinkedIn and maintaining a steady presence on Facebook. A highly visual B2C (business to consumer) brand will attract more qualified buyers on platforms like Instagram, TikTok and Pinterest. 

You need to know where your audience ‘hangs out’ on social media when you create your strategy. The classic saying is to ‘Go deep, then go wide’ — so choose one or two platforms first and build your audience there, then consider extending to other areas.

Social media ideas for business

If you’re not a creative type or if you are focused on other parts of your business, you may not know where to start. 

The first thing you need isn’t an idea, it’s a calendar. Spend some time fleshing it out so you’re not scratching your head for social media ideas every few days. 

To get you started, here are some ideas, from ‘easiest’ to ‘hardest’. Note that the ‘easy’ ideas are probably less engaging but they will still help you show up online. 

  • Share content your clients may be interested in reading or seeing (not from your competitors!)
  • Share product descriptions and images
  • Share special offers 
  • Turn customer testimonials into graphics and share them
  • Write two blogs per month and break them into several ‘micro blogs’, then drip feed these to social media
  • Post a survey or poll for your followers
  • Share candid snaps of your team at work
  • Share case studies
  • Repurpose existing content from your website or other marketing collateral to share on social media
  • Develop a lead magnet such as a free guide and invite people to download it
  • Create a daily, weekly or monthly series e.g. interviewing industry experts
  • Go live 

Start making videos:

  • How to’s
  • Q&A
  • Product ads
  • Fun, entertaining, shareable clips

How to be engaging on social media

The more interesting your content is, the more people will stop, look, like and share. 

Some tips for being engaging on social media for businesses include: 

  • Ask questions and get people to respond in the comments
  • Share a controversial opinion (not too controversial!)
  • Post clear, bright images
  • Use a smiling face that makes eye contact with the device user
  • Make a Reel (short, entertaining video) and include text that says ‘Watch to the end’
  • Share special offers but only for the first few people who comment
  • Respond to comments to stimulate further discussion
  • Talk about a current topic

Figuring out how to be engaging on social media can take some time. Think of it like training for a marathon; you won’t be race-ready after a single month of going for a morning jog. Social media can be a long game and you need to stick with it if you want the best results. 

How often to post on social media as a business

There’s no denying it, social media is a hungry beast. 

Social media tool Hootsuite recommends posting the following amount as a business:

  • On Instagram, post between 3-7 times per week.

  • On Facebook, post between 1 and 2 times a day.

  • On Twitter, post between 1 and 5 Tweets a day.

  • On LinkedIn, post between 1 and 5 times a day.

Yes, it’s a lot. You may find you can get away with less, depending on your brand and your goals. However, from those recommendations, you can see why you need a social media manager. 

Having someone to take over and look after your online activity will ensure you have great social media ideas for your business and that a regular posting schedule is followed. Your social media manager will also brainstorm and create stories of client scenarios, savings/sales, local events, sponsorships, regular videos, and more, so the content being shared is relevant and topical to your audience and industry. 

Don’t forget to keep track of your social media results

The final piece of the social media puzzle for your business is tracking your social media results. This includes more than simple likes, so you know what’s working and what can be improved. 

The importance of social media marketing comes down to achieving better results for your business. You need a strategy so you can increase awareness of your brand, improve customer experience, and ultimately encourage more enquiry. When your social media activity is consistent, creative, and suited to your audience, you’ll find it supports your journey to a more successful business. 

 

Get in touch with Reputation by Design for help designing and implementing your social media strategy!

Have you thought about your marketing strategy for 2022? Now’s the time to start preparing so you don’t miss any opportunities. Here’s why.

It is so easy to get caught up in the rush of day to day work that you neglect to think about the opportunities you may be missing. 

And even though you may have busy periods, if you don’t pay attention to your marketing strategy, you’ll find that when things do go quiet you don’t have any leads to follow up with. The result can be a slump in income that you haven’t planned for. 

One piece of advice I always give my marketing clients is to take advantage of quiet times like the Christmas break or the beginning of the year to work on a marketing plan. With a few strategies and practices in place, you can maintain an ongoing conversation with prospective clients. 

Here’s why you need to make space to focus on what’s going on with marketing your business at least a couple of times per year:

Time to come up with ideas

Having headspace without the distraction of other tasks makes room for new concepts. Do a little bit of brainstorming and marketing research, and you’ll find the ideas begin to flow. Even going for a walk, drive or taking a shower can give you moments of brilliant inspiration. This is because your brain has the chance to relax and stop trying so hard. 

Having time to think will also allow you to come up with an actual strategy rather than simply posting marketing content when you have a few free moments. The best steps to follow are to firstly consider exactly what you want your marketing to help you achieve, then decide what your strategy will be and then figure out how you will execute your strategy. 

Time to execute

It’s easy to come up with brilliant marketing ideas to help grow your business in 2022 but you need time and resources to bring them all together. Once you have a goal, a strategy and a plan for your marketing, you can delegate to your team or find freelancers to bring everything together. By working to a calendar that you have planned out in advance, you’ll always have fresh content ready to share. 

The ability to reach more people

These days, one of the biggest challenges of marketing is making sure you have a presence where it matters most. 

Deciding which mediums to use for your marketing should be part of the planning process. You need to figure out where your target audience is (e.g. reading the newspaper, scrolling through social media or driving past your storefront) so you can create messages that are impossible to miss. 

If your audience is on LinkedIn, you need to be there too. The same goes for niche magazines and newer social media apps like TikTok. When you have a strong idea of what you’re doing and a clear plan, you can make sure you’re reaching as many of your target clients and customers as possible. 

Better brand recognition

Have you heard of the ‘Rule of 7’? Research shows people have to be exposed to your brand seven times if you want them to remember you. 

It seems like a lot but a carefully executed marketing plan will help you achieve this magic number. Your name or label will become synonymous with the services or goods your ideal clients are looking for and they will be more likely to reach out when they need you. 

Improved measurability

‘What gets measured improves’. 

A haphazard marketing strategy may bring you in a few leads but it will be difficult to know what has been the most effective and why. When you set goals, you will be able to track your progress. You can do this by reviewing visits to your website, keeping track of enquiries and being aware of conversion rates. For each marketing activity, you’ll be able to keep an eye on how the results live up to your expectations. 

Incorporate a regular review of your marketing throughout the year and you’ll be able to optimise your strategy. 

Room to experiment

Marketing isn’t an exact science, which can actually be really exciting.

Incorporating a few left of centre marketing ideas or launching a short term social media ad campaign just to see what happens can pay off in unexpected ways. But you won’t know until you try it.

When you plan your marketing, you can also think about the budget you will allocate. If possible, leave some room for experimenting with both online and ‘traditional’ marketing strategies. 

When will you plan your marketing for 2022?

2022 Calendar

 

Now’s the time to open your calendar and schedule a couple of hours (or days) to focus on your marketing strategy. Then you can put the wheels in motion and start the new year off strong, with a clear understanding of how you will spread the word about your amazing business.

Want help creating a marketing strategy? Get in touch with Reputation by Design today.

We’re currently rebranding a business, including redeveloping their logo, colour, typography, imagery, tone of voice, design and positioning – the 7 elements of a brand.

For colour, we’re diving into the colour psychology of branding. This is an important element of a brand because consumers make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment can be based on colour.

Further research indicates that brand recognition can be increased by up to 80% by effective use of colour throughout marketing, packaging and logo design.

No pressure! ; )

🏆 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗼𝘂𝗿 𝟱𝟬 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝟮𝟬𝟮𝟭 𝗕𝗲𝘁𝘁𝗲𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝘄𝗮𝗿𝗱𝘀!!!

Across categories as diverse as Best Finance Broker, Best Office, Best Community Engagement, Best Customer Service, Best Mentor, Newcomer, Best Loan Administrator, Best Regional Office, Best Branded Office, Wellness, Best Residential Broker – and so many more!
We can’t wait to celebrate with you at the event’s evening – congratulations again!!!

What better way to start the new year than welcoming our newest clients:

  • Amplify HR
  • Teamscal
  • Cult of Monday
  • Exec Techs
  • Performance Advisory Group
  • JJP Talent Solutions
  • Collective Maintenance Services
  • TM Finance Group
  • Oculus Prosthetics
  • Maralytics
  • Next Lend
  • Worth
  • The Ultra Club
  • Advanced Building Concepts
  • Elevate.RA
  • MIG Training
  • Lawson Surveys
  • The Rental Specialists
  • Blue Raven Coaching

… just to name a few! 

We love what we do; thank you to all of our clients for your support and trust.

“The progress of tomorrow is the preparation today.”
 
If you’ve been nominated for, or are thinking about entering an award in 2021, the first step is to prep!  
 

Take our “Award Ready” checklist today to see just how prepared you are to shine with your next award submission. 

 

 

How many times have you heard the words ‘challenging’, ‘unprecedented’ and ‘unusual’ recently?

This report outlines seven practical steps to boost your marketing in any economic downturn. I encourage you to think about them all and take action on at least a couple. The great news is none of them cost a cent and they have all been proven to work across diverse businesses and industries.

You’ll discover not only how to adapt your business but also how to put yourself in the best position for the upswing which will occur as our economy recovers.

Download here: Reputation by Design – 7 Free Marketing Ideas

Like an audience at an Oprah show, we love free things too.  The past couple of years has seen quite a transformation in the online photo library space: you can now access amazing shots across an incredible diversity of subjects without having to pay a cent in royalties or licences. If you have specific requirements, a traditional image library like Shutterstock or Adobe Stock still offers you a customised experience. They have superior search functionality overlaid on a huge database of imagery, much of it studio work specifically designed for professional use. However, for social media channels and other online marketing platforms, the free imagery that is out there is well worth exploring! Here’s a compilation of sites offering free photography for your downloading pleasure: A summary site with great info on imagery is Buffer Note: some sites may require you to register in order to access, and some may say attribution is required (that’s acknowledging the image source). Several sites on this list will have imagery in common, they don’t all have unique content.

We’re experiencing another growth spurt and are looking for a part-time MARKETING CONTRACTOR to help us wrap our arms around our valuable clients and help them grow.

ABOUT US

We’re an award-winning marketing communications agency helping business owners across Australia and NZ succeed and grow. Five years young, we love nothing more than delighting those who engage us to get 101 Things done with amazing efficiency and effectiveness.

ABOUT THE ROLE

You will be working closely with the business owner, proactively taking marketing projects and tasks off her hands. You are not required to be a designer or marketing ‘strategist’ although your input will always be welcome. You are required to manage the marketing systems including client communications and be capable of managing other freelancers (we have a fab team of designers, copywriters and digital marketers for you to tap into). You will be confident developing original copy for social media platforms.

ABOUT YOU

  • You have a desire to grow, and grow our business
  • You have learning mindset
  • You are gritty and love to problem solve autonomously
  • You’re a clear communicator
  • You’re highly organised and think 3 steps ahead
  • You get fulfillment helping others
  • You prefer working towards a goal rather than waiting to be given tasks
  • Setting up spreadsheets, websites and automation ‘hacks’ are easy for you!
  • Prioritisation and planning is second nature
  • You have strong administrative skills such email/calendar management
  • If you can’t do something, you can find someone who can

TASK EXAMPLES

  • Managing project workflows between clients and designers/freelancers, all-the-while maintaining high standards
  • Copywriting brand and direct response collateral
  • Create, send and optimise email campaigns
  • Social media channel setup, optimisation and ongoing management
  • Creating improved workflows and processes
  • Processing inbound enquiries from all channels including social media

TOOLS WE USE

If you don’t already have experience in using these tools, you will need to be able to demonstrate your ability to rapidly master them while suggesting better tools that you know of.

  • Google Apps (Email, Hangout, Google Drive, Google Sheets, Docs etc)
  • Zoom (how we run our meetings)
  • Ontraport (our primary CRM)
  • Facebook
  • Google My Business
  • Instagram
  • LinkedIn
  • YouTube

NON NEGOTIABLES

  • You must have access to fast, stable internet.
  • You must be available for 8 hours between between 8am-6pm AEST.
  • Your written English communication must be exceptional.
  • You’re available for regular team meetings on Zoom.

Please reply by email to karen@reputationbydesign.com.au

Are you missing a Google review that a client has promised they did for you? At the moment (due to COVID-19), no new reviews are being published to Google My Business profiles – at all.

Happy customers can still post and see their own reviews, but while the reviews aren’t publicly visible, your business or reputation won’t derive any benefit. This is very much like winking at someone you fancy in the dark !

Google has yet to give a time frame when these restrictions will end, so if you have a ‘Get Reviews’ campaign as part of your marketing strategy (and you should!), pivot away from Google temporarily.

Facebook reviews are still functioning as normal, as are the recommendation features on LinkedIn – these two platforms are what we recommend you focus your review requests on in the next short while.

For more information, please contact us for advice.

Reputation By Design
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