The foundations of your house, our social media optimisation step helps to get your profiles found by more people. Yes, some profiles are more attractive to the algorithms than others! You want to be found for the right things and be attracting the right people.
Social media platforms have algorithms as a way of sorting posts in a users’ feed based on relevancy, instead of publish time. Social networks prioritise which content a user sees in their feed first by the likelihood that they’ll actually want to see it.
For example, on LinkedIn your title field is the most important field in order to be discovered by more of your target audience, but most people just have their job title listed here. This can be optimised!
It’s a fallacy to believe that just because you have a Facebook, LinkedIn, Instagram profile, you’re getting seen by the maximum number of the right people. If your social media doesn’t know enough about you, it doesn’t know who to serve you up to in searches.
We also get quite a few people coming to us and say, “Hey, should we be doing Google Ads?”. But there is actually a free way to get on the first page of Google and it’s through an optimised Google Business Profile!
If your social media profiles aren’t optimised for what each algorithm is uniquely looking for, you’re almost certainly missing out on your ideal client eyeballs, brand awareness and consideration, and ultimately their chance to buy from you.
Your Facebook business profile is a valuable marketing platform to increase brand awareness and generate sales.
Google Business Profile helps you rank higher in Google searches and improves your discoverability when used consistently (much like your other social media accounts). Categories, services, suburbs, keywords and descriptions can assist with optimisation, as well as LOTS of reviews!
A well optimised LinkedIn profile with highly searched keywords and phrases can greatly increase the number of people viewing your profile and they will be there for all the right reasons. If the algorithms don't know enough about you, they won't show you to the best and highest number of prospects for your business. If people don't understand what you do in the first six seconds, they are likely to move on from your LinkedIn profile.
Not just hashtags, you can optimise your Instagram profile in a long list of ways. In order to increase your following, engagement or website leads, you need to actually be found on the platform first.
We successfully support clients across a range of industries from mortgage broking and finance, cybersecurity and IT, consulting and professional services, legal, landscaping and travel and entertainment.
As an expert SMO agency, we offer a 51-point checklist across your Google Business Profile, Facebook, Instagram, and LinkedIn channels to improve your discoverability to be found by more people.
We do all of this work for you and provide you with a full report of what we’ve done and further enhancements you can make, for example, requesting recommendations because these are better coming from you, not us.
Our social media team is constantly upskilling and training on the regular changes and updates each platform makes meaning we can act upon these changes immediately for you.
If you are using us as your Award Submission Writers, the judges may also do their own research beyond your written submission, so it’s also important to ensure that your broader online presence is up-to-date and puts your best foot forward too.
We can also update and optimise your social media presence, make sure your website is up to date and refresh any marketing collateral so it shouts your nomination and win from the rooftops.
If you’re looking to maximise your online presence, to grow and develop your brand, we’ll optimise your social media profiles to suit your goals.
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Your friends or family will thank you later.