Reputation By Design  (formerly 101 Things Marketing), based in Sydney NSW, has won the 2022 Australian  Achiever Award for Australia’s Advertising, Marketing & Public Relations Services category. 

Now into its twenty-fifth year, the Australian Achiever  Awards are an independent,  unbiased award system based on assessment ratings from a business’s own customers. The awards provide an indication of a well-run business where satisfied customers are a sign that a business is healthy, worthy of praise, and increased custom. 

The award system focuses on eight criteria, namely: Time Related Service, Addressing Client Needs, Care and  Attention,  Value,  Attitude,  Communication,  Perception, and  Referral.  The criteria are rated individually in percentage terms and the final score is an amalgam of these.    Anything above  80%  overall is regarded as exceptional and reflects outstanding customer service. 

Reputation By Design achieved a 99.40% overall score for Customer Service and Relations,  topping all other  Advertising, Marketing &  Public Relations Services business applicants to become the National Winner. The  2022 Australian Achiever Award proves Reputation By Design delivers on the promise of customer satisfaction.  

Established originally as  101  Things Marketing by  Director  Karen  Hall in  2015,  the business was recently re-branded to Reputation By Design to more accurately reflect what they offer.  As a specialist marketing agency,  they provide clients with a  suite of marketing services,  social media management, and award submission assistance. The team of 14 specialists supports clients not only in Australia but also internationally.  They aim to proactively grow their client’s business reputation by increasing trust and social proof in brands, and ultimately growing leads and revenue.  Karen proclaimed “We are thrilled to be named the National Winner of the Australian  Achiever Award for Advertising, Marketing & Public Relations Services.  The entire team is so passionate about  growing our clients’ businesses and reputation, and to lead by example and win this award means so much!” 

Some of the comments Australian Achiever received from Reputation By Design customers are: 

“I have been dealing with Karen and the team for five years now, which is a reflection of her customer service. I am hugely impressed with her; she is remarkable. They are excellent at managing expectations.  She runs a tight ship; follow-up is on time, and she keeps me well informed about everything. I have ultimate respect for her and her business. She makes us feel like we are the best company she deals with. 

“Reputation by Design takes time to understand our needs. They are clear and concise with all information and are a delight to work with. “

“I love the energy, consistency, and transparency of Reputation by Design. They always come up with new ideas so we can stay ahead of the competition. I appreciate it when they chase me to follow up and update me. They know the industry very well. And they have been much better than previous businesses I dealt with that did not deliver on promises.”

If you’re in business and you want to grow (or even simply keep up) with the competition, you can’t underestimate the importance of social media marketing. Let’s start with some facts:

• In 2022, there were over 4 billion total social media users across all platforms.
• Over 80% of potential customers or clients will check your business out on social media before committing to a purchase.
• Consumers are six times more likely to make a purchase from a product page that includes user-generated pictures from social media.

If your business isn’t playing the social media game, it’s an undeniable fact that you’re missing out on attention and potential revenue. With that in mind, here are some social media tips for business owners.

It is so easy to get caught up in the rush of day to day work that you neglect to think about the opportunities you may be missing. 

And even though you may have busy periods, if you don’t pay attention to your marketing strategy, you’ll find that when things do go quiet you don’t have any leads to follow up with. The result can be a slump in income that you haven’t planned for. 

One piece of advice I always give my marketing clients is to take advantage of quiet times like the Christmas break or the beginning of the year to work on a marketing plan. With a few strategies and practices in place, you can maintain an ongoing conversation with prospective clients. 

Here’s why you need to make space to focus on what’s going on with marketing your business at least a couple of times per year: