🏆 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗼𝘂𝗿 𝟱𝟬 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗳𝗶𝗻𝗮𝗹𝗶𝘀𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝟮𝟬𝟮𝟭 𝗕𝗲𝘁𝘁𝗲𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝘄𝗮𝗿𝗱𝘀!!!
Across categories as diverse as Best Finance Broker, Best Office, Best Community Engagement, Best Customer Service, Best Mentor, Newcomer, Best Loan Administrator, Best Regional Office, Best Branded Office, Wellness, Best Residential Broker – and so many more!
We can’t wait to celebrate with you at the event’s evening – congratulations again!!!
What better way to start the new year than welcoming our newest clients:
- Amplify HR
- Teamscal
- Cult of Monday
- Exec Techs
- Performance Advisory Group
- JJP Talent Solutions
- Collective Maintenance Services
- TM Finance Group
- Oculus Prosthetics
- Maralytics
- Next Lend
- Worth
- The Ultra Club
- Advanced Building Concepts
- Elevate.RA
- MIG Training
- Lawson Surveys
- The Rental Specialists
- Blue Raven Coaching
… just to name a few!
We love what we do; thank you to all of our clients for your support and trust.
“The progress of tomorrow is the preparation today.”
Take our “Award Ready” checklist today to see just how prepared you are to shine with your next award submission.
Download here: Reputation by Design Award Ready checklist
How many times have you heard the words ‘challenging’, ‘unprecedented’ and ‘unusual’ recently?
This report outlines seven practical steps to boost your marketing in any economic downturn. I encourage you to think about them all and take action on at least a couple. The great news is none of them cost a cent and they have all been proven to work across diverse businesses and industries.
You’ll discover not only how to adapt your business but also how to put yourself in the best position for the upswing which will occur as our economy recovers.
Download here: Reputation by Design – 7 Free Marketing Ideas
- Pixabay
- Pexels
- Burst
- Unsplash
- Death to the Stock Photo
- Picjumbo
- Gratisography (out there!)
- Getrefe
- IM Free(requires attribution)
- Public Domain Archive
- Foodiesfeed
- Picography
- Raumrot
- ISO Republic
We’re experiencing another growth spurt and are looking for a part-time MARKETING CONTRACTOR to help us wrap our arms around our valuable clients and help them grow.
ABOUT US
We’re an award-winning marketing communications agency helping business owners across Australia and NZ succeed and grow. Five years young, we love nothing more than delighting those who engage us to get 101 Things done with amazing efficiency and effectiveness.
ABOUT THE ROLE
You will be working closely with the business owner, proactively taking marketing projects and tasks off her hands. You are not required to be a designer or marketing ‘strategist’ although your input will always be welcome. You are required to manage the marketing systems including client communications and be capable of managing other freelancers (we have a fab team of designers, copywriters and digital marketers for you to tap into). You will be confident developing original copy for social media platforms.
ABOUT YOU
- You have a desire to grow, and grow our business
- You have learning mindset
- You are gritty and love to problem solve autonomously
- You’re a clear communicator
- You’re highly organised and think 3 steps ahead
- You get fulfillment helping others
- You prefer working towards a goal rather than waiting to be given tasks
- Setting up spreadsheets, websites and automation ‘hacks’ are easy for you!
- Prioritisation and planning is second nature
- You have strong administrative skills such email/calendar management
- If you can’t do something, you can find someone who can
TASK EXAMPLES
- Managing project workflows between clients and designers/freelancers, all-the-while maintaining high standards
- Copywriting brand and direct response collateral
- Create, send and optimise email campaigns
- Social media channel setup, optimisation and ongoing management
- Creating improved workflows and processes
- Processing inbound enquiries from all channels including social media
TOOLS WE USE
If you don’t already have experience in using these tools, you will need to be able to demonstrate your ability to rapidly master them while suggesting better tools that you know of.
- Google Apps (Email, Hangout, Google Drive, Google Sheets, Docs etc)
- Zoom (how we run our meetings)
- Ontraport (our primary CRM)
- Google My Business
- YouTube
NON NEGOTIABLES
- You must have access to fast, stable internet.
- You must be available for 8 hours between between 8am-6pm AEST.
- Your written English communication must be exceptional.
- You’re available for regular team meetings on Zoom.
Please reply by email to karen@reputationbydesign.com.au
Are you missing a Google review that a client has promised they did for you? At the moment (due to COVID-19), no new reviews are being published to Google My Business profiles – at all.
Happy customers can still post and see their own reviews, but while the reviews aren’t publicly visible, your business or reputation won’t derive any benefit. This is very much like winking at someone you fancy in the dark !
Google has yet to give a time frame when these restrictions will end, so if you have a ‘Get Reviews’ campaign as part of your marketing strategy (and you should!), pivot away from Google temporarily.
Facebook reviews are still functioning as normal, as are the recommendation features on LinkedIn – these two platforms are what we recommend you focus your review requests on in the next short while.
For more information, please contact us for advice.
Given all that’s going on, I need a lie down!
Reputation by Design’s 5th birthday celebrations were a subdued affair – try explaining social distancing to a dog…
A huge THANK YOU to our incredible clients, it’s been such a privilege to work with you. And to my amazing team, family & friends, your support means so much.
We’ve had a fabulous five years in business. Bring on the next five!
According to a recent report by Elite Agent, between 20 and 50 user reviews will cement a company’s reputation as trustworthy, even if some of those reviews are negative (in fact, especially if some are somewhat negative).
Zendesk cites that reviews influence 88 per cent of buyers in their buying decision. And Fan and Fuel Group says 92 per cent of consumers hesitate to purchase if there are no customer reviews.
The reality is that trust in brands and businesses online is at an all-time low. Customers trust each other more than they trust you. Still, that doesn’t have to be a bad thing.
Building more business in 2020 might be as simple as campaigning for more of your clients to leave a review about your business online.
One of our clients has over 150 Google reviews and attributes 70% of their new business to this FREE channel!
If you don’t know where to start to collect or ramp up your reviews (Google My Business, Facebook, LinkedIn…), or need a better system, please contact us for advice.
Social media – we know we should do it, but only a handful of us actually like it (for business), and even fewer of us have the time, let alone the energy, to come up with the ideas and the images; the headlines and the hashtags. It’s exhausting!
But a recent research report by Deloitte showed that 56 cents of every dollar now spent is influenced by a consumer’s digital interaction with a brand. So if you still think social media is for other businesses, you could be slashing your revenue potential in half.
I see this every day in my engagement with mortgage brokers. I recently had a broker tell me that she’d rather clean the shower than do her social media (which we know will resonate with a lot of you), and others are sporadic at best.
So I thought I’d break down my top tips for utilising social media for profit. And here are my seven key thoughts.
- Get your Google My Business page firing and concentrate on collecting reviews on this free page. We have mortgage brokers who get 70% of their new clients through this channel, for free!
- Be on fewer social media channels, and do them well. Turn off Twitter, but please consider GoogleMyBusiness and LinkedIn.
- Get professional photos taken – of you, your team, your office (if you have a physical presence) and you out and about with clients! These are gold for using across each of your social media platforms because people buy people.
- Optimise the channels you’re staying on. We offer a 51-point checklist to optimise LinkedIn, Facebook, GoogleMyBusiness and Instagram so that your posts – and time and effort – get seen by more people.
- You’ll never be short ideas on what to post on if you follow this plan
- Share 2 pieces of relevant content,
- Post 2 educational pieces such as the story of a client scenario you solved or FAQs you get asked, or use https://answerthepublic.com/ for endless post ideas,
- Post 1 piece about your business, and don’t forget to post testimonials.
- Stop winking in the dark. If you don’t have enough followers, it doesn’t matter how good your content is, very few people are ever going to see it. According to LinkedIn, if you have less than 500 followers, you’re actually ‘algorythmically invisible’ to them. So get engaging to build you followers and connections, but be targeted – numbers for numbers sake still won’t get your messages in front of your target audience.
- Save time! There are loads of social media marketing tools out there that can help. For example:
- If you hate writing, use https://www.rev.com/ to speak and transcribe your story into almost word-perfect blogs, ready to go
- Use free image libraries like Unsplash, Pexels or Pixabay
And finally, remember social media replaces nothing, but complements everything. It’s only going to work if you put the time and effort into it, or outsource it to stay focused on your core business of meeting and servicing your clients.
If you need help to get your social media marketing plan off the ground, call or email us today.
