Blogging is one of the most cost-effective ways to maintain a conversation with your target clients and remind them you’re an expert, when they need your services.
At Reputation by Design, we think the red tape and pace of change in most markets and industries today places you in an ideal position as a thought leader and educator. With your clients relying on you to help them wade through this confusion, regularly keeping them informed means you’ll be top of mind when they are ready.
Here are five quick tips for creating a rockstar blog your clients will look out for:
Give value freely
Many facets of our work and home life change faster than Miley Cyrus’ relationship status! Your clients need you to let them know what is happening right this minute so they can make smart decisions.
Every regulation or market update, new technology or breakthrough is an opportunity to connect with your audience. Keep them in the loop and let them know you’re the best source of information. You don’t have to go too deep into details; write clearly and simply so any reader can understand.
Storytelling is the new sales pitch
A story with heart can say so much more than a tagline or a slogan. Successful businesses are increasingly turning to stories to get consumers to form a personal connection with their brand.
As a businessperson, you are the knight going into battle for your fair kings and queens. Share your tales of triumph and highlight the dragons you slayed. Add a touch of drama before the happy ending and get your customers motivated for you to be their next champion.
Give your blog legs
Don’t just write, publish and hope for the best. You need to have a strategy for spreading your post far and wide. Think social media and regular newsletters. You can also put together evergreen blogs and plug them into your automated emails. These will reach new clients without any effort on your part.
Be my guest
Guest blogging is another way to expand your reach. Connect with complementary but non-competitive organisations and arrange to share each other’s words of wisdom.
Don’t forget a call to action
At the end of each blog, it’s important that you remind your reader to take action.
If you’re too flat out to blog (and with a good blogging strategy, you should be!), talk to us. We have specialist copywriting skills that you can leverage. It can be as simple as a quick catch-up to share an outline of what you want to say, then let us work our magic while you focus on your clients.
If you’d like assistance with your social media, marketing plans or client outreach, call or email us today.