This article will teach you how to leverage award wins or nominations to boost your business.
So you’ve won or been nominated for an award, congratulations! But as the confetti settles and the applause dies down, it’s crucial to remember that your journey doesn’t end here. Winning or being nominated is just the first step; what follows is strategic leveraging of your award to amplify its impact on your business. An award win or nomination that goes unnoticed or uncapitalised serves no purpose other than collecting dust on your shelf. In this blog, we’ll explore actionable ways to turn your award win or nomination into a powerful tool for business growth. Want to learn more about business awards? Read our blog on how to apply for and win business awards.
At Reputation By Design, we don’t just stop at helping you win awards. Our suite of marketing services, including award submission writing, ensures your accolades get the attention they deserve. Contact us to discover how we can make your awards work harder for you.
9 Tips to Effectively Leverage Business Award Wins and Nominations
Here are some tips that will help ensure you get the most out of your award wins and nominations.
1. Announce Your Win or Nomination Loud and Proud
The first and most straightforward step is to announce your win or nomination. Draft a well-thought-out press release and distribute it to relevant media outlets. In Australia, you may want to consider platforms like the Australian Financial Review, Business News Australia, or industry-specific publications. Don’t forget local media channels; these can be especially effective if you’ve won a state or territory award. In many cases, the award organisers will also provide you with a press release template, just make sure you use it!
2. Social Media Spotlight
In today’s digital age, announcing your win or nomination on social media platforms is non-negotiable. Whether it’s LinkedIn, Facebook, Google Business Profile or Instagram, use these platforms to showcase your achievement and thank your team, clients, and anyone else who contributed to your success. High-quality images of the award ceremony, the trophy, and a well-crafted message can make your post stand out.
Additionally, you can encourage your audience to share their own experiences or testimonials with your brand. This user-generated content not only amplifies your message but also serves as authentic validation of your award-winning services.
By actively encouraging user-generated content, you’re giving your community a voice while spreading the word about your achievement. It’s a win-win strategy that maximises the impact of your award recognition.
3. Update Your Marketing Materials
Integrate your award win or nomination into your existing marketing collateral. This includes your website, brochures, business cards, and email signatures. Feature the award logo prominently on your homepage and consider adding a dedicated ‘Awards’ section to your site. This serves as a constant reminder to visitors of your expertise and recognition in the field.
4. Client and Partner Engagement
An award win or nomination is a prime opportunity to engage with clients and potential business partners. Send out personalised emails informing them of your latest accomplishment. It’s a great way to remind them of your services and the quality you deliver.
5. Internal Celebration
Don’t underestimate the morale-boosting power of an award win or nomination. Celebrate with your team, and make sure they feel part of the success. After all, a motivated team is more likely to continue performing at the level that won you the award in the first place.
6. Case Studies and Testimonials
Document how the award has impacted your business since the win or nomination, and include this information in future award submissions or business proposals. Demonstrable evidence of how awards have positively impacted your business adds another layer of credibility that’s hard to ignore.
7. Continuous PR
Keep the momentum going by referring to your award win or nomination in public appearances, interviews, and guest articles. This keeps the spotlight on your business and helps maintain the impression of current, ongoing success.
8. Seek Professional Help for Maximum Impact
Winning or even just being nominated for an award is an achievement to be proud of, but the true ROI of awards comes from how effectively you leverage them for business growth. You can also leverage your nomination for an award, as well as becoming a finalist. Plus before you go to an awards event, during the event, when you win and even if you don’t win.
9. Repurpose your award content
A survey by Boost Marketing showed 82% of winners gained increased visibility and 71% saw a rise in sales. To capitalise on this, repurpose your award content for different channels. Turn snippets from your winning submission into social media captions, case studies, blog posts, or e-newsletter highlights. This approach doubles the value of your initial investment, keeping your award win at the forefront of your audience’s mind.
If you’re unsure how to make the most of your award, remember that the team Reputation By Design are experts in not just winning awards but making them work for you long-term. Feel free to reach out to us for customised strategies that fit your business goals. Let’s leverage those results!