$1000 spend turned into $1.75 million in leads

Project Summary

Ray White Menai | Sutherland was looking to generate more leads (appraisal opportunities) for their agents. We designed a hard copy market update brochure which they sent to their database via post. The brochure contained an update on the property market, recently sold properties

With a follow up call to their clients asking if they had received the report, the office generated over $1.75 million in leads, all for a cost of less than $1,000!

Matt and his team chose us because of our long-standing relationship and the high quality and timely graphic design work we had produced for them.

“We decided to ensure that we were providing our client database with relevant information that still was interesting and eye-catching. Utilising the Property Report allowed us to catch the attention of our clients and ensure the follow-up calls were well received at point of contact.The results were far more effective this time round having sent the newsletter prior and provided a great point of discussion for the calls. We have already generated over 70 requests for Market Appraisals, and we are still calling through the database. Many of these have converted into our pipeline and will come to market in the next 12 months. We’re now compiling the information for the next Property Report because on these results alone the report more than pays for itself.”


  • To send to your database, with a follow-up call to generate Market Appraisals
  • As a letterbox drop, including a request for Market Appraisal page
  • At open homes and auction events
  • At community events and your local cafe
  • At your office reception
  • As an inclusion in your landlord statements
  • To engage with your referral partner clients
  • Email the iMag to your database and load it to your website and Facebook pages

Send an email to propertyreport@reputationbydesign.com.au to start generating leads for your business today.

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