From garage start-up to awards

Mortgage Broking / Financial Services

Project Summary

Bernard Desmond started his career in Mortgage Broking in May 2017 and engaged our services to help grow his brand the same year. His goal was to raise his profile and differentiate himself from other mortgage brokers. He approached broking differently from the outset, and the leadership skills he brought to his new role set him apart. This was the foundation we helped him leverage to proactively design his reputation through awards, media and of course, incredible service.

By the end of his first year in business, Bernard had already won his first industry award, FBAA Mentee of the Year. During 2018, amongst many more finalist honours, he won five more awards, including Rising Star, Better Business Awards, MFAA Excellence Awards Best Young Professional (VIC) and Best Newcomer of the Year (VIC), Australian Broking Awards Best Customer Service of the Year and Broker of the Year, FBAA Finance Broker of the Year (VIC/TAS) and Loan Market Best Broker Award (VIC/TAS). And Bernard was only getting warmed up!

In 2019 Bernard took home another four major awards, and since then has won a suite of awards every year, continuing to shape and grow his reputation through positive recognition and the resultant public relations and media opportunities winning creates.

Because we’ve grown up with Bernard’s business, we know his brand voice, what makes him unique and can articulate this to the awards judges clearly and concisely.

“Karen and the Reputation by Design team are integral to recommending and executing the best marketing strategies for my business. Karen Hall is one of the Best in marketing and having her as an extension of our team has helped us grow our brand profile. I simply brief the team at Reputation by Design on an opportunity or idea and they will devise a strategy and make it happen. I have recommended Karen to several other businesses, who have since used her to great success!”

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