Proactive reputation building

Mortgage Broking / Financial Services

Project Summary

When Ashleigh Pakis first approached us in 2021, she was in the early stages of establishing her mortgage broking business, Panache Financial. From the outset, Ash believed that both social media management and industry awards could strongly support building her reputation and profile.

At first, Ash didn’t think she was ‘ready’ or ‘big enough’ to enter industry awards but engaged us to craft her Mortgage and Finance Association of Australia Excellence Awards submission.  She went on to win the MFAA Young Professional of the Year for New South Wales and a National Finalist.  She has also won the AFG Winning Women Scholarship and been a finalist in two categories at the 2021 MFAAs.

Not only did she see growth within her business’s reputation, she saw growth within herself. Ash described her award wins as the ‘pinnacles of her career’, adding significant brand equity and credibility to her business.

Dissatisfied with her previous social media company, Panache Financial also asked us to take over the running of their social media in 2022, saving her time, hassle and ensuring consistency and frequency of posts and engagement.

In the first six months, Ash’s engagement rate increases 2,557%, her reach increase 1,085% and she’s making more personal connections with existing clients. Panache Financial’s following also increased by over 100% proving that consistency is key.


“The Reputation by Design team is quick, efficient and very knowledgeable. A great team to work with. Thank you for you!”

Ashleigh Pakis

Project Gallery

Hi Awards Submission

Award Submission Writing

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Hi Soc Media Management

Social Media Management

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Reputation By Design

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