The Benefits of a Strong LinkedIn Presence

Mortgage Broking, Financial Services

Project Summary

A strong online presence is key to attracting potential clients and building trust and credibility for your brand. It also builds opportunities for engagement and connection – all culminating in shaping how people perceive you and your business.  

But what if you don’t have time to spend on this important activity?

Ivan, a busy entrepreneur managing multiple businesses, approached us to improve his LinkedIn presence. With his time split between seven businesses, regular travel and his family, he needed a reliable partner who could lead this process and programme. 

Recognising Ivan’s time constraints, we leveraged our extensive expertise and proven track record to deliver his needs in two stages:

  1. LinkedIn Profile Optimisation: We meticulously reviewed and updated every field within his profile, including sections often overlooked. This created a complete and well-rounded profile that comprehensively conveyed Ivan’s expertise and experience.
  2. LinkedIn Posting: Following his optimisation, we produced a LinkedIn content strategy and schedule to engage and grow Ivan’s ideal clients.

Measuring Success 

To track the progress and effectiveness of both Ivan’s optimisation and social media activity, we track his analytics. This provides valuable insights into key metrics such as:

  • Impressions: The number of unique users who see Ivan’s content
  • Engagement: The number of likes, comments, shares, and other interactions generated 
  • Follower growth: The increase in the number of followers 

By analysing these metrics, we’re able to fine-tune and refine Ivan’s LinkedIn strategy and content in real-time.


Ivan now boasts a well-presented and optimised LinkedIn profile. He feels confident and proud to connect with professionals visiting his page, knowing it accurately reflects his brand and accomplishments. Additionally, his social media presence is active, reaching new audiences and generating valuable engagement. In 30 days, Ivan’s personal LinkedIn profile increased:

  • Impressions: 60.9% increase in just one month
  • Engagement: 43% increase in 30 days
  • Follower growth: 10.9% increase, again in just 30 days

His business page growth also saw an incredible improvement:

  • Impressions: 289% increase
  • Engagement: Average engagement rate of 7.38% (LinkedIn’s benchmark for financial services is 1.28%)
  • Follower growth: 271.4% increase in one month

Ivan’s Feedback

“OMG… Audrey is an unbelievably talented and friendly star to work with… She took time and effort to understand our business and vision, way above my expectations. 20000% strongly recommended!” – Ivan

Next Steps

Ivan has subsequently engaged Reputation by Design to set up social profiles for more of his businesses, as well as produce brochures and flyers for a number of his companies. We feel privileged to support his ongoing growth. To find out more about how our online optimisation and social media management services can assist your business, email or

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