OK, so you have your site up. You’re reaching out, and people can see you. Visibility is great, but that’s only the first step. The key is to move from being seen to making sales. To make that happen, you need to reach out and connect with your audience.
Let’s break it down a bit further. You can play the same game 99% of your competitors are playing, give them the same lines, and basically go fishing for the odd lead, if you want to. Tell them that you’re trustworthy, that you will find them the house that they want, or get them the best deal on a mortgage. All that’s great. But you’re still working off the old playbook, giving the scripted spiel. And, as any mortgage broker marketing strategist worth their salt will tell you, that’ll leave you lost in the plethora of other mortgage brokers saying the same thing.
So, how do you position yourself as a unique brand? How do you reach out to your customer so that they actually hear you? You want to make your product or service stand out, and for the right reason, if you want to leverage your outreach into conversions.
The key? Go local. Tune in to the people in your area. You have to know your demographic. You won’t get this from every real estate marketing consultant, but the real key to getting your brand out there ahead of your competitors is to learn what the local people really want, what their pain points are, and how you can help them solve their problem. Maybe it’s about trading up in a buyer’s market, or uncovering the best interest rates for a new home purchase. No matter the situation, you can offer information to help your ideal client get what they need. Make it specific, and make it real. This is how you help your target audience.
This requires a shift in perspective. Your business is a relationship. And your advertising is a form of communication. For communication to really land, you have to be able to create rapport. Know who you’re talking to. Know what they want, and speak their language. When you have an agenda, and, let’s be honest, a business is an agenda, you want to leverage that communication into a call to action. So, learn what your audience wants, and help them to get it in a way that really works for them.
This is where so many people fall short in sales and advertising. It’s not a one-way street. Yes, you have something to offer, and you want them to buy it. But you want a happy customer, one that’s likely to recommend their friends and family, give great referrals, and load your site with satisfied testimonials. That’s the difference between a flash in the pan business and one that stands the test of time.
To put it simply, the best mortgage broker marketing strategy is to be real with your clients. To really care about them and help them get what they want. What they need. In the best way for them, and in a way that they will be happy with for years to come.
This is the core of real sales. The art of the salesman. It’s not about the one-off. It’s about creating real relationships. Establishing trust in a way that builds, year after year and with each satisfied customer. So, listen. Learn. Know the market and how you can best help your clients. That’s all there is to it.
If you want to know more about the current market, or you want to revolutionise your mortgage broker marketing strategy, feel free to contact us. At Reputation by Design, we’re here to help you take your business to the top, now and for years to come.
